See and Be Seen 117-221 NPO is a non-profit organisation established to raise awareness of pedestrian safety and proactively prevent road accidents, by promoting the use of Safety Reflectors and educating the public about road safety and the importance of being seen when walking in traffic during hours of decreased visibility.

South Africa has one of the worlds highest fatality rates in traffic, with over 14 000 fatalities annually. A majority of all accidents on the South African roads involve pedestrians and the vast majority of these accidents occur during hours of decreased visibility.


  • Around 14 000 people die on South African roads every year,
  • approximately 5000 (40%) of these deaths are pedestrians (incl. runners and cyclists). 
  • 3500 (65-70%) of all fatal pedestrian accidents occur between Dusk and Dawn, the period of reduced visibility.
  • Road death is the leading cause of death among people between the ages of 15 and 29.

See and Be Seen Can Change This 

The aim of See and Be Seen is to reduce the 5000 pedestrian fatalities on South African roads every year, decrease the many more injuries and in general make the South African roads safer for everyone.

If one looks at Scandinavian statistics, an estimated 3 000 pedestrian fatalities can be avoided in South Africa every year through the frequent use of safety reflectors

The numbers for pedestrian injuries still has to be established, but it is thought to be four to five times the death figures! Thus more than 25,000 incidents can be reduced quite dramatically if some serious attention is given to pedestrian safety, and this is what See and Be Seen has been doing, and intends to continue to do until we succeed.

The direct effect of a lower accident rate is that fewer accidents needs to be attended to by the Traffic Services, SAPS or other emergency services. Thus, those services can focus elsewhere. This improves the effect of these services exponentially and can save Billions of Rand for the government and society every year.

The increased use of safety reflectors also makes the road safer for the driver, as you may know, a driver that hits and kills a pedestrian may be charged with culpable homicide.

Further more, the frequent use of safety reflectors will give many young children the opportunity to grow up with parents, as young parents are an particularly affected demographic group.

See and Be Seen believes in thinking differently in the approach to road safety and are going to alter the status quo in traffic. We are going to do this by making safety reflectors that are simple, user friendly and yet have an engaging and fun design. A design that can easily incorporate advertising and promotional opportunities, whilst saving lives and lowering fatalities on South African roads.

What differences can a Safety Reflector Make?

  • The risk of a vehicle hitting a pedestrian increases by 1100% between dusk and dawn due to the reduced visibility.
  • A safety reflector increases the visibility of a pedestrian to a driver by anywhere between 300 and 1,000% (depending on distance, darkness, weather, and the placement of the safety reflector).
  • An estimated 3 000 pedestrian fatalities can be avoided in South Africa every year through the use of safety reflectors.
  • The increased use of safety reflectors makes the road safer not only for the pedestrian but for the driver who may be charged with culpable homicide should they kill a pedestrian.
  • A safety reflector will give many children in South Africa the prospect of growing up with parents, as many of the pedestrian fatalities involves parents.

Statistics indicate that even though there are less people moving in traffic at night, 65-70 % of all fatal pedestrian accidents happen between dusk and dawn. This is because under normal dark conditions a pedestrian walking on the side of a road is only visible to a driver from a distance of 10 to 60 meters. However, if a pedestrian is wearing a safety reflector they are visible from a distance of up to 160 meters. (The braking distance of a car traveling at 30km/h is 10.7 meters, and a car traveling at 120km/h has a braking distance of 108 meters)

Safety refectory may be the most effective and cheapest life insurance a person can get yet most people in South Africa do not know what a safety reflector is.